Make That Grade Marketing
An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.
- New to this edition:
- Impact of the economic downturn on pricing
- New technology for marketing information and research
- Impact of online distribution
- New methods of marketing communications
- New case studies at the end of each chapter
- Presented with clearly defined learning objectives and revision questions at the end of each chapter.
- Written with a clear focus on the learner.
SUITABLE FOR
- Students taking a marketing module as part of a degree or diploma programme.
- Students taking Marketing Institute of Ireland exams.
- Students taking marketing modules at FETAC Level 6.
€22.99
Temporarily unavailable
ISBN
9780717149827Publication Date
August 2011Language(s)
EnglishFormat
Paperback, 244 pagesCountry of Origin
IRELANDPublisher
Gill EducationIndex
Chapter 1: Introduction to Marketing
Chapter 2: Consumer and Organisational Buying Behaviour
Chapter 3: Company Analysis and Marketing Planning
Chapter 4: Competitor Analysis
Chapter 5: Marketing Information and Research
Chapter 6: Segmentation, Targeting and Positioning
Chapter 7: Product
Chapter 8: Price
Chapter 9: Distribution
Chapter 10: Marketing Communication
Dimensions
234 x 155 mmAuthor(s)
By Margaret Linehan and Thérèse CadoganAvailability Status
Temporarily unavailable
Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.
Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John’s Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the college.
€22.99
Temporarily unavailable
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