New textbook presenting the enterprise environment in Ireland and the concept of entrepreneurship, together with the principles of business management and their application within an Irish SME start-up context.
WRITTEN FOR
- Students taking entrepreneurship courses in universities and Institutes of Technology
- Fáilte Ireland courses where entrepreneurship is a module
- Any course where entrepreneurship is a module
- People managing their own business, as well as aspiring entrepreneurs
CONTENTS
Introduction
SECTION 1: ENTERPRISE ENVIRONMENT
Economic Development
Role of Small and Medium Enterprises
Future Business Opportunities for Ireland
Knowledge Economy and Future Skills Needs
National Spatial Strategy
State Support for Irish Enterprise
SECTION 2: BUSINESS OPPORTUNITIES
Entrepreneurship and Sources of Business Ideas
Protecting Intellectual Property
Assessing Business Ideas
Feasibility Study and Business Plan
SECTION 3: BUSINESS ORGANISATIONS
Sole Trader
Partnership
Company
Co-operative Society
SECTION 4: MARKETING
Elements of Marketing Management
Market Analysis
Target Marketing and Marketing Mix
Services Marketing and Customer Service
Marketing Planning
International Market
Bernard O’Hara, BComm, LLB, MBA, FCMA, MCIPD, AITI, DipSocSc, is a former head of the School of Business and Humanities and Registrar in Galway–Mayo Institute of Technology (GMIT). He has a long record of involvement with industrial, commercial, professional and cultural organisations in the west of Ireland and served as president of the Galway Chamber of Commerce and Industry during its bicentennial in 1991/1992
© 2024 M.H. Gill & Co. Unlimited Company