Retailing in Ireland

A unique new book that presents a broad review of the Irish retail sector while delivering unique insights into its operation and the market forces that drive its development.

• Addresses contemporary retail themes and issues within the following subjects:
  • Marketing and Branding
  • Spatiality
  • Technology
  • Strategy
  • Regulation
  • Economics.
    
    
• Provides an historical overview of the evolution of retailing in Ireland, its heritage brands and the emergence of modern shopping formats.

• Analyses the productivity and efficiency of Ireland’s distribution model in comparison with international norms.

• Discusses changing consumer trends and characteristics, analysing their impact on the retail offering.
  
  
• Presents an overview of the internationalisation of the Irish retail sector.
  
  
• Reviews the influence of regulation on retail development in Ireland.
  
  
• Explores the impact of technology on decision-making,including location optimisation, customer targeting and online retailing.

• Assesses the rise of collaborative independent retail networks and the role of community-based retailing in the future development of the sector.

• Written by a team of specialist lecturers from the Republic of Ireland and Northern Ireland.

Written for:

• Students of retailing at undergraduate and postgraduate level
• Marketing students taking a specialist retail module
• Retailing practitioners in Ireland